Seitan Rendang: Assessing Suitability and Acceptance of Plant-Based Ingredients in Malay Traditional Cooking
Keywords:
Seitan, Rendang, Plant-BasedAbstract
Sei-Tasty Rendang is a plant-based version of traditional Malay rendang made with seitan, a wheat-based protein that has a chewy, meat-like texture. It is developed as a healthier, more affordable, and environmentally friendly alternative to meat rendang. The seitan is seasoned and cooked with coconut milk, kerisik, chili paste, and traditional spices to create the rich flavour and dark colour of authentic rendang. Packed in a 200 g retort foil bag, it is convenient, shelf-stable, and easy to reheat. Sensory evaluation showed good consumer acceptance. With its authentic taste, affordable cost, and sustainable ingredients, Sei-Tasty Rendang has strong market potential among vegetarians, flexitarians, and health-conscious consumers.
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Copyright (c) 2026 Mr Mushaireen Musa, Ms Siti Hajar Asiah, Ms Arissa Sofiya, Mariah Izzati, Mr Fahmi Izuddin, Mrs Khazainah Khalid, Mr Zul Hazam
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