Digital Content Creation: Designing AI Assisted Smart Tool for End User Media Production

Authors

  • Mrs Huda Hamidon Universiti Teknologi MARA , MARA University of Technology image/svg+xml
  • Salliza Md Radzi
  • Nurul Shamimi Athirah Norizal
  • Fatin Nur Zulkipli

Keywords:

AI Assisted Smart Tool, GenAI, Digital content creation, Visora

Abstract

Generative Artificial Intelligence (GenAI) is a smart tool that has reshaped media production in the technology driven era. However, most media production processes still require the use of multiple separate applications, high subscription costs and certain technical skills. This paper proposes the development of Visora, an AI assisted smart tool that integrates image generation, voice synthesis, and video composition into one. The system is suitable for educators, content creators and businesses who want to create graphic and video content without a complicated system.

Author Biographies

  • Mrs Huda Hamidon, Universiti Teknologi MARA, MARA University of Technology

    Senior lecturer in UiTM Kelantan branch

  • Salliza Md Radzi

    Senior lecturer

  • Fatin Nur Zulkipli

    Lecturer

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Published

2026-06-28

Issue

Section

Virtual Innovation Competition